Subaru
For years, auto writers had hailed the Subaru Legacy as an exceptionally practical car. And while that’s great for the 2% of car buyers who follow their head over their heart, we set out to show those writers that there was a side to the new 2005 Subaru Legacy they were missing. We caught up with them at the Detroit auto show. We hit them with ads and images around every corner, drove them to this site, need-desire.com, and drove the conversation about the newly redesigned Legacy in a whole new direction.
View Need–Desire website